Most press releases get deleted before they're read. We find the actual story inside your business, the one a journalist would want to write without being asked, and pitch that instead.
We dig for the story that's actually worth a journalist's time.
Direct outreach to the right people, not a mass blast to a generic list.
We report on what ran, where, and what it's actually worth.
No, and any agency that guarantees placements isn't being straight with you. We guarantee the pitching effort and quality of the story, not an editor's decision.
No, only when a release is actually the right format. Sometimes a direct pitch or a founder interview works better than a release nobody reads.
Yes, media training and talking points are part of the service, so they're ready when a journalist actually calls.