:root{
    --paper: #F0ECE0;
    --paper-dark: #E4DFCE;
    --ink: #17140F;
    --pink: #FF2D78;
    --cobalt: #1E3AF2;
    --yellow: #FFCC00;
    --green: #1B7A3D;
    --grey: #706A5C;
    --radius: 2px;
  }

  *{ box-sizing: border-box; }
  html{ scroll-behavior: smooth; }
  body{
    margin:0;
    background: var(--paper);
    color: var(--ink);
    font-family: 'Space Mono', monospace;
    line-height: 1.5;
    overflow-x: hidden;
  }

  h1,h2,h3{
    font-family: 'Archivo Black', sans-serif;
    font-weight: 400;
    line-height: 1.02;
    margin: 0;
    letter-spacing: -0.01em;
  }

  a{ color: inherit; }
  button{ font-family: inherit; }

  ::selection{ background: var(--yellow); color: var(--ink); }

  :focus-visible{
    outline: 3px solid var(--cobalt);
    outline-offset: 3px;
  }

  .halftone{
    position: fixed;
    inset: 0;
    pointer-events: none;
    z-index: 0;
    opacity: 0.5;
    background-image: radial-gradient(var(--paper-dark) 1px, transparent 1px);
    background-size: 14px 14px;
    mix-blend-mode: multiply;
  }

  .wrap{
    max-width: 1180px;
    margin: 0 auto;
    padding: 0 28px;
    position: relative;
    z-index: 1;
  }

  /* ---------- NAV ---------- */
  nav{
    position: sticky;
    top: 0;
    z-index: 50;
    background: var(--paper);
    border-bottom: 3px solid var(--ink);
  }
  .nav-inner{
    display:flex;
    align-items:center;
    justify-content: space-between;
    padding: 16px 28px;
    max-width: 1180px;
    margin: 0 auto;
    flex-wrap: wrap;
    gap: 12px;
  }
  .logo{
    font-family: 'Archivo Black', sans-serif;
    font-size: 1.4rem;
    display: flex;
    align-items: center;
    gap: 8px;
  }
  .logo .dot{
    width: 12px; height: 12px;
    background: var(--pink);
    border-radius: 50%;
    display: inline-block;
  }
  .nav-links{
    display:flex;
    gap: 28px;
    list-style: none;
    margin:0; padding:0;
    font-size: 0.85rem;
    text-transform: uppercase;
    letter-spacing: 0.06em;
  }
  .nav-links a{ text-decoration:none; border-bottom: 2px solid transparent; padding-bottom: 2px; }
  .nav-links a:hover{ border-bottom-color: var(--pink); }
  .stamp-btn{
    border: 2.5px solid var(--ink);
    background: transparent;
    color: var(--ink);
    padding: 9px 18px;
    font-size: 0.8rem;
    text-transform: uppercase;
    letter-spacing: 0.06em;
    font-weight: bold;
    cursor: pointer;
    border-radius: var(--radius);
    transition: transform 0.15s ease, background 0.15s ease, color 0.15s ease;
    text-decoration: none;
    display: inline-block;
    transform: rotate(-1deg);
  }
  .stamp-btn:hover{
    background: var(--ink);
    color: var(--paper);
    transform: rotate(-1deg) scale(1.03);
  }
  .stamp-btn.pink{ border-color: var(--pink); color: var(--pink); }
  .stamp-btn.pink:hover{ background: var(--pink); color: var(--paper); }

  /* ---------- HERO ---------- */
  .hero{
    padding: 90px 0 70px;
    position: relative;
  }
  .hero-eyebrow{
    font-size: 0.8rem;
    text-transform: uppercase;
    letter-spacing: 0.14em;
    color: var(--grey);
    margin-bottom: 18px;
  }
  .hero h1{
    font-size: clamp(2.6rem, 7vw, 5.2rem);
    max-width: 950px;
  }
  .hero h1 .accent{ color: var(--pink); }

  .buzz-line{
    margin-top: 34px;
    font-size: clamp(1rem, 2.2vw, 1.3rem);
    display:flex;
    flex-wrap: wrap;
    align-items: baseline;
    gap: 10px 14px;
  }
  .buzz-line .we{ color: var(--grey); }
  .strike{
    position: relative;
    color: var(--grey);
    white-space: nowrap;
  }
  .strike::before, .strike::after{
    content:"";
    position:absolute;
    left: -3%;
    width: 106%;
    height: 3px;
    background: var(--pink);
    top: 48%;
  }
  .strike::before{ transform: rotate(-2deg) translateY(-2px); }
  .strike::after{ transform: rotate(1deg) translateY(2px); opacity: 0.7;}
  .real{
    font-family: 'Permanent Marker', cursive;
    color: var(--green);
    font-size: 1.15em;
  }

  .hero-sub{
    margin-top: 30px;
    max-width: 560px;
    color: var(--ink);
    font-size: 1rem;
  }
  .hero-ctas{
    margin-top: 34px;
    display:flex;
    gap: 16px;
    flex-wrap: wrap;
  }
  .stamp-btn.solid{
    background: var(--ink);
    color: var(--paper);
  }
  .stamp-btn.solid:hover{ background: var(--pink); color: var(--paper); border-color: var(--pink);}

  .rotated-stamp{
    position: absolute;
    right: 4%;
    top: 8%;
    width: 150px;
    height: 150px;
    border: 4px solid var(--pink);
    border-radius: 50%;
    color: var(--pink);
    display:flex;
    align-items:center;
    justify-content:center;
    text-align:center;
    font-family:'Archivo Black', sans-serif;
    font-size: 0.85rem;
    text-transform: uppercase;
    line-height:1.15;
    transform: rotate(-14deg);
    mix-blend-mode: multiply;
    padding: 14px;
  }
  @media (max-width: 860px){
    .rotated-stamp{ display:none; }
  }

  /* ---------- MEMO / MANIFESTO ---------- */
  .memo-section{
    background: var(--ink);
    padding: 80px 0;
  }
  .memo{
    background: var(--paper);
    max-width: 760px;
    margin: 0 auto;
    padding: 46px 50px;
    border-radius: var(--radius);
    transform: rotate(-0.6deg);
    box-shadow: 10px 10px 0 rgba(0,0,0,0.35);
  }
  .memo-head{
    font-size: 0.85rem;
    border-bottom: 2px dashed var(--ink);
    padding-bottom: 16px;
    margin-bottom: 20px;
  }
  .memo-head div{ margin-bottom: 4px; }
  .memo-head b{ text-transform: uppercase; letter-spacing: 0.04em; }
  .memo p{
    font-size: 0.98rem;
    margin: 0 0 16px;
  }
  .memo p:last-child{ margin-bottom: 0; }
  .memo .highlight{
    background: var(--yellow);
    padding: 0 3px;
  }

  /* ---------- SERVICES ---------- */
  .services-section{
    padding: 100px 0 90px;
  }
  .section-head{
    margin-bottom: 50px;
    max-width: 640px;
  }
  .section-eyebrow{
    font-size: 0.8rem;
    text-transform: uppercase;
    letter-spacing: 0.14em;
    color: var(--pink);
    margin-bottom: 12px;
    font-weight: bold;
  }
  .section-head h2{
    font-size: clamp(1.8rem, 4vw, 2.6rem);
  }

  .services-grid{
    display:grid;
    grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
    gap: 26px;
  }
  .card{
    background: var(--paper-dark);
    border: 2.5px solid var(--ink);
    border-radius: var(--radius);
    padding: 26px 24px 24px;
    position: relative;
    transition: transform 0.18s ease, box-shadow 0.18s ease;
  }
  .card:nth-child(odd){ transform: rotate(-0.8deg); }
  .card:nth-child(even){ transform: rotate(0.8deg); }
  .card:hover{
    transform: translateY(-6px) rotate(0deg);
    box-shadow: 6px 10px 0 rgba(23,20,15,0.25);
  }
  .file-no{
    font-size: 0.72rem;
    letter-spacing: 0.08em;
    color: var(--grey);
    margin-bottom: 14px;
  }
  .card-badge{
    width: 34px; height:34px;
    border-radius: 50%;
    border: 3px solid var(--ink);
    display:flex; align-items:center; justify-content:center;
    margin-bottom: 14px;
    font-family:'Archivo Black', sans-serif;
    font-size: 0.9rem;
  }
  .card h3{
    font-size: 1.15rem;
    margin-bottom: 12px;
  }
  .card .old{
    font-size: 0.82rem;
    color: var(--grey);
    text-decoration: line-through;
    text-decoration-color: var(--pink);
    text-decoration-thickness: 2px;
    margin-bottom: 8px;
    display:block;
  }
  .card .new{
    font-size: 0.92rem;
    color: var(--ink);
  }
  .card-link{
    display: inline-flex;
    align-items: center;
    gap: 6px;
    margin-top: 16px;
    font-size: 0.8rem;
    text-transform: uppercase;
    letter-spacing: 0.06em;
    font-weight: bold;
    text-decoration: none;
    color: var(--ink);
    border-bottom: 2px solid var(--ink);
    padding-bottom: 2px;
  }
  .card-link:hover{ color: var(--pink); border-bottom-color: var(--pink); }
  .card-link .arrow{ transition: transform 0.15s ease; }
  .card-link:hover .arrow{ transform: translateX(3px); }

  /* ---------- SERVICE PAGE ---------- */
  .back-link{
    display:inline-flex;
    align-items:center;
    gap: 8px;
    font-size: 0.82rem;
    text-transform: uppercase;
    letter-spacing: 0.06em;
    text-decoration: none;
    color: var(--grey);
    margin-bottom: 26px;
  }
  .back-link:hover{ color: var(--pink); }
  .service-hero{
    padding: 70px 0 60px;
  }
  .service-hero h1{
    font-size: clamp(2.2rem, 6vw, 3.6rem);
    max-width: 780px;
  }
  .service-hero .buzz-line{ margin-top: 26px; }
  .service-hero .hero-sub{ max-width: 620px; margin-top: 24px; font-size: 1.02rem; }

  .included-section{
    padding: 70px 0;
    background: var(--paper-dark);
    border-top: 3px solid var(--ink);
    border-bottom: 3px solid var(--ink);
  }
  .fit-callout{
    max-width: 640px;
    margin-top: 30px;
    padding: 20px 24px;
    border-left: 4px solid var(--pink);
    background: var(--paper);
    font-size: 0.95rem;
  }
  .fit-callout b{ font-family: 'Archivo Black', sans-serif; font-weight: 400; }

  .related-section{
    padding: 70px 0 90px;
  }
  .related-grid{
    display:grid;
    grid-template-columns: repeat(auto-fit, minmax(200px,1fr));
    gap: 18px;
    margin-top: 30px;
  }
  .related-card{
    border: 2px solid var(--ink);
    padding: 16px 18px;
    text-decoration: none;
    color: var(--ink);
    font-size: 0.9rem;
    font-weight: bold;
    display:flex;
    justify-content: space-between;
    align-items:center;
    background: var(--paper);
    transition: transform 0.15s ease;
  }
  .related-card:hover{ transform: translateX(4px); border-color: var(--pink); color: var(--pink); }

  /* ---------- COMPARISON ---------- */
  .compare-section{
    background: var(--paper-dark);
    padding: 90px 0;
    border-top: 3px solid var(--ink);
    border-bottom: 3px solid var(--ink);
  }
  .compare-grid{
    display:grid;
    grid-template-columns: 1fr 1fr;
    gap: 0;
    border: 2.5px solid var(--ink);
    background: var(--paper);
  }
  .compare-col{
    padding: 30px 32px;
  }
  .compare-col:first-child{
    border-right: 2.5px dashed var(--ink);
  }
  .compare-col h4{
    font-family:'Archivo Black', sans-serif;
    font-size: 0.95rem;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    margin-bottom: 22px;
  }
  .compare-col.us h4{ color: var(--green); }
  .compare-row{
    padding: 14px 0;
    border-bottom: 1px solid rgba(23,20,15,0.15);
    font-size: 0.92rem;
  }
  .compare-row:last-child{ border-bottom:none; }
  .compare-col.them .compare-row{
    text-decoration: line-through;
    text-decoration-color: var(--pink);
    text-decoration-thickness: 2px;
    color: var(--grey);
  }
  .compare-col.us .compare-row{
    font-family: 'Permanent Marker', cursive;
    font-size: 1rem;
    color: var(--ink);
  }
  @media (max-width: 700px){
    .compare-grid{ grid-template-columns: 1fr; }
    .compare-col:first-child{ border-right:none; border-bottom: 2.5px dashed var(--ink); }
  }

  /* ---------- PROCESS ---------- */
  .process-section{
    padding: 90px 0;
  }
  .process-grid{
    display:grid;
    grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
    gap: 30px;
    margin-top: 40px;
  }
  .process-step{
    position:relative;
    padding-top: 10px;
  }
  .process-step .num{
    font-family:'Archivo Black', sans-serif;
    font-size: 2.6rem;
    color: var(--paper-dark);
    -webkit-text-stroke: 2px var(--ink);
    margin-bottom: 6px;
  }
  .process-step h3{ font-size: 1.1rem; margin-bottom: 8px; }
  .process-step p{ font-size: 0.9rem; color: var(--grey); margin:0; }

  /* ---------- FOOTER CTA ---------- */
  .footer-cta{
    background: var(--ink);
    color: var(--paper);
    padding: 110px 0 60px;
    text-align:center;
    position: relative;
  }
  .footer-cta h2{
    font-size: clamp(2rem, 5.5vw, 3.4rem);
    max-width: 800px;
    margin: 0 auto 34px;
    color: var(--paper);
  }
  .footer-cta h2 .accent{ color: var(--yellow); }
  .footer-links{
    margin-top: 60px;
    display:flex;
    justify-content: space-between;
    flex-wrap: wrap;
    gap: 20px;
    font-size: 0.82rem;
    color: var(--grey);
    border-top: 1px solid rgba(240,236,224,0.2);
    padding-top: 26px;
  }
  .footer-links a{ text-decoration:none; color: var(--paper); }
  .footer-links a:hover{ color: var(--pink); }

  /* ---------- INDUSTRIES ---------- */
  .tags-section{
    padding: 80px 0;
    border-top: 3px solid var(--ink);
  }
  .tag-cloud{
    display:flex;
    flex-wrap: wrap;
    gap: 16px;
    margin-top: 40px;
  }
  .tag{
    border: 2.5px solid var(--ink);
    background: var(--paper-dark);
    padding: 10px 20px;
    border-radius: 999px;
    font-size: 0.85rem;
    text-transform: uppercase;
    letter-spacing: 0.04em;
    font-weight: bold;
  }
  .tag:nth-child(3n){ transform: rotate(-2deg); border-color: var(--pink); color: var(--pink); }
  .tag:nth-child(3n+1){ transform: rotate(1.5deg); }
  .tag:nth-child(3n+2){ transform: rotate(-1deg); border-color: var(--cobalt); color: var(--cobalt); }

  /* ---------- ELIGIBILITY ---------- */
  .eligibility-section{
    background: var(--paper-dark);
    padding: 90px 0;
    border-top: 3px solid var(--ink);
    border-bottom: 3px solid var(--ink);
  }
  .check-list{
    max-width: 640px;
    margin-top: 40px;
  }
  .check-row{
    display:flex;
    align-items: flex-start;
    gap: 16px;
    padding: 16px 0;
    border-bottom: 1px dashed var(--ink);
    font-size: 0.98rem;
  }
  .check-row:last-child{ border-bottom: none; }
  .check-box{
    flex: none;
    width: 26px; height: 26px;
    border: 3px solid var(--green);
    color: var(--green);
    display:flex; align-items:center; justify-content:center;
    font-family: 'Archivo Black', sans-serif;
    font-size: 0.9rem;
    margin-top: 2px;
    transform: rotate(-3deg);
  }
  .qualify-stamp{
    margin-top: 40px;
    display: inline-block;
    border: 4px solid var(--pink);
    color: var(--pink);
    padding: 14px 26px;
    font-family: 'Archivo Black', sans-serif;
    text-transform: uppercase;
    font-size: 1rem;
    transform: rotate(-5deg);
    mix-blend-mode: multiply;
  }

  /* ---------- HONEST TESTIMONIAL SECTION ---------- */
  .honest-section{
    padding: 90px 0;
  }
  .honest-grid{
    display:grid;
    grid-template-columns: 1.1fr 0.9fr;
    gap: 40px;
    align-items: center;
    margin-top: 40px;
  }
  .honest-text p{ font-size: 1rem; max-width: 480px; }
  .fake-card{
    position: relative;
    background: var(--paper-dark);
    border: 2.5px solid var(--ink);
    padding: 28px 26px;
    transform: rotate(1.5deg);
    overflow: hidden;
  }
  .fake-card p{
    text-decoration: line-through;
    text-decoration-color: var(--pink);
    text-decoration-thickness: 2px;
    color: var(--grey);
    font-size: 0.95rem;
    margin: 0 0 14px;
  }
  .fake-card .who{
    font-size: 0.8rem;
    color: var(--grey);
    text-decoration: line-through;
    text-decoration-color: var(--pink);
  }
  .fake-stamp{
    position:absolute;
    right: 10px;
    bottom: 8px;
    border: 4px solid var(--pink);
    color: var(--pink);
    font-family: 'Archivo Black', sans-serif;
    text-transform: uppercase;
    font-size: 1.3rem;
    padding: 10px 16px;
    transform: rotate(-16deg);
    mix-blend-mode: multiply;
  }
  @media (max-width: 760px){
    .honest-grid{ grid-template-columns: 1fr; }
  }

  /* ---------- FAQ ---------- */
  .faq-section{
    background: var(--ink);
    color: var(--paper);
    padding: 90px 0;
  }
  .faq-section .section-eyebrow{ color: var(--yellow); }
  .faq-section .section-head h2{ color: var(--paper); }
  .faq-list{
    max-width: 720px;
    margin-top: 40px;
  }
  .faq-item{
    border-bottom: 1px solid rgba(240,236,224,0.25);
    padding: 6px 0;
  }
  .faq-item summary{
    cursor: pointer;
    font-family: 'Archivo Black', sans-serif;
    font-size: 1rem;
    padding: 18px 0;
    list-style: none;
    display:flex;
    justify-content: space-between;
    align-items:center;
    gap: 20px;
  }
  .faq-item summary::-webkit-details-marker{ display:none; }
  .faq-item summary::after{
    content: "+";
    font-family: 'Archivo Black', sans-serif;
    color: var(--pink);
    font-size: 1.4rem;
    flex: none;
  }
  .faq-item[open] summary::after{ content: "–"; }
  .faq-item p{
    font-size: 0.92rem;
    color: #C9C4B4;
    margin: 0 0 22px;
    max-width: 600px;
  }

  @media (prefers-reduced-motion: reduce){
    *{ animation: none !important; transition: none !important; }
    html{ scroll-behavior: auto; }
  }

  @media (max-width: 600px){
    .hero{ padding: 60px 0 50px; }
    .memo{ padding: 30px 26px; }
    .services-section, .process-section, .compare-section, .footer-cta{ padding-top:60px; padding-bottom: 60px; }
  }